Growth is in the hands of the companies themselves, as 90 percent of success depends on internal factors, not the market or economy. For the German perfumery industry it is about taking advantage of the opportunities of rapid change. Other industries can benefit from the lessons learned as well.


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Strategies for the German Perfumery Industry – Growth is Home-Made. Article by Anja Henke, PhD,, 28.08.2018


Blogbeitrag von Dr. Anja Henke, Wachstumsexpertin und Geschäftsführerin

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